When it comes to social media marketing (SMM), graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.When telling a company’s story through graphics, it’s important to keep in mind the strategic goals applicable to a specific marketing channel.
Not only marketing goals but also social media networks affect visual design. If the company communicates to its Facebook, Twitter, and LinkedIn audience in an official way rather than in a friendly way, the design should support the tone with suitable colors and typography. Whereas visual material designs for Instagram and Snapchat could be more casual and relaxed.
Lets Work Together